The Fashion shows enable Brand retailers and youths to both perform, promote diversity and support in a community charity event. The retailers loan the garments as this gives the youths the opportunity to offer their service in promoting of the retailers, whilst using their talents to raise the profile of a worthwhile cause into the community.
Purpose and objectives of the show:
Increase awareness of companies involvement with youth in the community
Create a platform to branded retailers, talented designer’s, artist and performers to showcase their creations.
Give young people an opportunity to showcase their talent, boosting their confidence and self esteem in an diverse social environment.
Vast opportunities for young designers and models.
Create opportunity for youth to socialize in an friendly environment.
The show enables the youth to experience the world of fashion; whilst interacting with people and businesses in the community. The aim is to provide; a platform to branded retailers, talented designer’s, artist and performers to showcase their creations. This gives young people the opportunity to showcase their talent, boosting their confidence; as well as opens vast opportunities.
History - The Branded Fashion Show has uniquely involved several Brand name Fashion Retails, Corporate sectors and Government sectors. The likes of Debenham's, Next, TM Lewin, Bonita, Ocado, Bodyshop, Nando's and others on a local level. KAS have also managed numerous Fashion Shows during London Fashion Week, the likes of Mahogany Bridal Show, Fashions Finest and Africa Fashion Week London (AFWL).
Who benefits: Supporting this charitable cause can be an effective way of networking your business and promoting your company, whilst reaching out to your target market. This would also give you the opportunity to develop a marketing plan and marketing tools; by sending out press release, focusing on this charitable cause that you are involved with. Your involvement would have contributed to the community and the youth benefits as they are exposed to diversity and culture on a local, national and International level.